fab's Journey: 20+ Years of UX Excellence

carreer history / work experience

2022 - 2024: Global User Experience Architect

@ LVMH Group / Moët Hennessy - eBusiness Department - Paris | France

• A key member of shared services professionals at the center of the e-Business team with a holistic approach to content hierarchy, usability, sitemaps, and navigation;
  
• Responsible for giving voice to user needs, helping maisons teams to optimize user experience, and portfolio website teams to turn their brand visions into website applications;
  
• An active member of the team responsible for global UX strategy and budgeting for user experience efforts, creating the first long-term roadmap for e-Business User Experience for Moët Hennessy and mentoring less experienced team members;
  
• One-off consultancy throughout teams for multiple internal digital initiatives in the core of the e-Business Department, resulting in high adoption and retention rates for Content Production and e-Retail applications helping markets and maisons to better manage their resources;
  
• Close cooperation with Marketing and CRM teams, bringing the user experience and user-centered design vision and mindset to their projects.
  

2003 - 2022: UX Architect / Project & Product Manager / Web Designer (solopreneur)

@ pensiero.digital - Brazil, Italy and Portugal

• Engaged by multiple organizations, such as Pepsi, and Coca-Cola, as an independent/freelance digital consultant and project manager for digital projects, including website design and redesign, hot sites, touch screen totems, chatbots, automation, and augmented reality;
  
• Worked in remote roles as part of geographically disparate teams (US, Switzerland, Italy, UK, Brazil, and Australia) in the last five years on different projects, collaborating with colleagues to outline new concepts, develop UX strategies, user research sessions, semi-structured interviews, and usability tests (remotely moderated and unmoderated);
  
• Leveraged broad experience in various industries such as healthcare, education, insurance technology, franchising, leading generation HR, and food & beverage to offer a holistic approach to user experience;
  
• Completed works such as e-commerce redesigns, web applications, chatbots, lead generation websites, IoT displays, and other devices.
  

additional work experience

• 02-2012 to 01-2017: UniFTEC University Center - University Teacher
  
• 03-2002 to 11-2002: Fattore Propaganda - Web Designer
  
• 02-2000 to 12-2001: Quanta - Web Designer
  

education

• Interaction Design Foundation (12-2017 to present)
  
• Masters in New Media Communications & Interaction Design: Istituto d’Arte Applicata e Design (02-2017 to 01-2018)
  
• Post-Graduate in Business Management: Fundação Getúlio Vargas (08-2004 to 07-2006)
  
• Bachelors in Social Communication/Advertising: Vale do Rio do Sinos University (08-1999 to 07-2003)
  

certifications

• Design Thinking: The Beginners Guide - Interaction Design Foundation - *Best in Class Distinction
  
• Become a UX Designer from Scratch - Interaction Design Foundation - *Top 10% Distinction
  
• UX Management: Strategy and Tactics - Interaction Design Foundation - *Top 10% Distinction
  
• Human-Computer Interaction - HCI - Interaction Design Foundation *Top 10% Distinction
  
• Agile Methods for UX Design - Interaction Design Foundation - *Top 10% Distinction
  
• WSET Level 2 - Wines
  
• WSET Level 2 - Spirits - With Merit
  

events

previous

• Websummit lisbon - November 2024
  
• awwwards Valencia - Digital Founders & Leaders conference - valencia - spain (09-2024)
  
• UXLx 2024 - Lisbon - Portugal (04-2024)
  
• UX Conf23 - Vienna - Austria (09-2023)
  
• Interaction23 - Zurich - Switzerland (02-2023)
  
• Interaction22 - online (02-2022)
  
• Interaction20 - Milano - Italy (02-2020)
  
• UxConf - Porto Alegre - RS - Brazil (05-2018)
  
• Interaction Latin America - ILA - Rio de Janeiro - RJ - Brazil (11-2018)
  

more about me?